
Superman image found on google with my caption
I was reading a link and something about DC owning the trademark of the Superman costume? But that the Siegel’s won the copyright and own the costume.
I think there will be a way around the trademark that DC may have.
Still not sure how the costume will exactly play out. But if DC really does lose the rights to the Superman costume, then the character of Superman as we know it in DC is done.
The costume of a superhero is their representation and a visual people expect to see. And Superman in his classic costume is the icon symbol that people associate with the character.
The costume really does mean everything. It is of huge importance, way more then the origin of the character. Because you don’t have to talk about that, the people already know that story and all the details.
I wonder if a case could be made that DC can’t have their Superman with black hair?
I think if the Siegel’s win whatever they get, they would be fools to sell it right back to DC to buy. They should know even if it’s years later, DC will still wait to buy it back. They are going nowhere.
Don’t let DC use the character as they want. Let the DC owners sweat it out a few years and they will be willing to pay more to get the character back.
Better to try a few years in the license and merchandise areas and see how much they could make. Chances are those long term will provide more millions then a one time payment from DC to buy back the property.
It is an interesting case and this is all speculation at this point. When the final case is settled, we will all have to wait and see how it shakes out and who owns what?
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